Federal Trade Commission
FTC
Status: Reference Institution
About the Institution
The FTC administers and enforces important U.S. consumer-protection and advertising requirements relevant to truthful marketing, endorsements and commercial representations.
Why It Is Relevant to International Publishing
Book marketing relies heavily on endorsements, reviews, testimonials and promotional claims. The FTC's endorsement guidance is a primary U.S. reference on disclosing material connections and on truthful advertising in media and reputation reviews.
Areas Relevant to GPRCC
- Book advertising
- Author marketing
- Promotional claims
- Endorsements
- Testimonials
- Deceptive marketing
- Consumer protection
Official Resources
- Official website — ftc.gov ↗ (opens in a new tab)ftc.gov
- Endorsements, Influencers, and Reviews — business guidance ↗ (opens in a new tab)ftc.gov
Legal Disclaimer
Federal Trade Commission is listed because its laws, systems, publications, standards, programs or activities may be relevant to international publishing and rights compliance. Inclusion does not indicate sponsorship, endorsement, accreditation, affiliation, recognition or approval of GPRCC by FTC. GPRCC is an independent private publishing-rights and compliance organization; its registrations and certificates are private compliance records and do not replace government registrations, statutory rights, court judgments or official regulatory determinations.
Visit Official Institution (opens official website in a new tab) ↗